A sort of follow up to Friedlander’s earlier book, Letters from the People, Signs contains photographs of a multitude of different signs, from billboards to mile markers to wordplay on t-shirts to ads in shop windows, with messages ranging from the corporate to the creative, the humorous to the dire. From the publisher: “The book collects 144 photographs made in New York and other places across the U.S., and features self-portraits, street photographs, and work from series including The American Monument and America by Car, among others. Illegible or plainspoken, crude or whimsical, Friedlander’s signs are an unselfconscious portrait of modern life.
Publisher: Fraenkel Gallery, San Francisco
Contents: 145 plates, 120 pages
Dimensions: 12 x 12¾ inches